top of page

Intelligence analyst's approach to analysis

Some interesting notes of how an CIA/FBI analysts approach analyzing data to brief the White House. Phillip Mudd's insights on how to get "decision advantage" can be found in his book The Head Game. Here's what I found to be most useful (Appendix B)


Think about those receiving your analysis.

- What is the decision maker trying to accomplish?

- How can I limit uncertainty for the decision maker?

- Am I trying to predict or narrowing the problem to make it more managable?

- Does it reflect the decision maker's need or what I'm interested in?

- Am I trying to explain or defend?


Questions / What to analyze

- How to summarize the question to only 1 dependent clause - and useful?

- How can I avoid a yes / no question?

- What are the drivers / variables analyzed in the question, their measures and quality?

- What are the data gaps?

- Are they S.M.A.R.T?


* We always know less than we think we know

* All analysts have bias: - Availability Bias

- Sampling Bias / Anecdote Bias / Personal Observation

- Halo Effect

- Superiority Bias

- Anchoring Bias

- Variable Bias

- Predictive Bias

- Confirmation Bias

- Reasonable-Man Bias

- Reverting-To-The-Mean Bias


Here's Philip Mudd's website:


 
 
 

Recent Posts

See All
Deconstructing Insight

Consumer insight is a premium. The best way to get it is through deconstruction: 1. Observe the behavior and the context of the behavior...

 
 
 
hippo RULES

Move aside purple cow, here comes the hippo. All hail the hippo. Way back Seth Godin came up with the term Purple Cow for something truly...

 
 
 
be a better Yes-man

"The more ambitious a person is, the more he will choose to be a yes-man - because yes-men tend to be rewarded." - Tim Harford....

 
 
 

Comments


bottom of page