Consumer insight is a premium. The best way to get it is through deconstruction: 1. Observe the behavior and the context of the behavior...

Move aside purple cow, here comes the hippo. All hail the hippo. Way back Seth Godin came up with the term Purple Cow for something truly...

"The more ambitious a person is, the more he will choose to be a yes-man - because yes-men tend to be rewarded." - Tim Harford....