Artifical And Not So Intelligent

There's alot of buzz on artificial intelligence or AI. I get a frequent of emails and connection requests on LinkedIn from people who offer such services. They promise to increase revenue through their predictive powess of their AI platform. And the do share cases of those successful campaigns, but in most cases, the results are really the result of logic and not their magic sauce. Targeting look-alike customers, a designing offers from simple analysis derived from excel and the like aren't really rocket science. If they are really so awesome, it would be better to solve real problems like traffic, weather, stock market or perhaps the lottery.